Ocean by H10 Hotels launched an innovative auction application on Facebook on Nov. 8, 2010, giving fans and new prospects the opportunity to bid on savvy travel packages to its all-inclusive resorts in the Caribbean. Total fan interactions peaked during the three-week promotional period, and Ocean by H10 Hotels fans increased almost 20%.
To launch the application, I orchestrated the following marketing activities: email to newsletter subscribers, rotating promotional banner on our website, promotional landing page on all four Ocean Facebook fan pages, CPC campaign on Facebook, FB wall and Twitter posts. We also noticed an increase in overall fan interaction, and referrals to our website was robust during this time, which was my main objective.
Going into our peak travel period, I will be fine-tuning the auction offers and functionality to stimulate fan interactions, referrals and direct bookings on our website.
To view the Ocean Auction application, visit:
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